A significant 90% of brands feel that social media plays a crucial role in their business, says the 2016 Social Media Marketing Industry report. Not only this, 68% analyze their social media activities to make the most out of it.

If implemented accurately, social media marketing can bring outstanding success to your business. The two most important benefits of this technique are growing exposure and increasing traffic. 89% of all marketers indicated that their social media attempts have generated lot of exposure and traffic.

AN ESSENTIAL PART OF THE MODERN MARKETING MIX

Even though the importance of social media in the business world is unquestionable, brands are still not making the most of it. Nowadays, companies which lack social profiles on platforms like Facebook, LinkedIn, Pinterest, Tumblr, and many more, could be missing out on something big strategically.

Let’s look at some of the advantages:

Branding: Social profiles give brands a personality and this in turn helps in brand building. The characteristics of the brand and how the profile looks make your profile unique.

Advertising: If you want to get noticed among the millions on the “www” world, then you need to take massive efforts on enhancing your online presence. This will give you an opportunity to advertise your products and services.

Mobile: Most of the social activity is done through a mobile device. Plan you strategy accordingly. Your website may be viewed through a mobile device so ensure its compatibility.

Share content faster: You can use social media for sharing content about your products and services. If your content is interesting, it will go viral in a very short span of time.

Engagement: Social media gives brands opportunities to interact freely and such positive engagement plays a major role in building customer base and improved reputation.

Driving Traffic: When it comes to driving traffic through referrals, social media marketing can prove to be a boon. And this is where the importance of online presence comes into picture.

Respond to problems: Studies have proved that customers appreciate brands that respond to complaints promptly. Being on social media, you can get instant feedback and also handle any problem or controversial situation and take quick steps to resolve them.

Low marketing costs: Social media marketing is one of the most affordable ways to grow your business rapidly, without a huge money and time commitment.

Showcase new products: Introducing or launching new products is much cheaper and comparatively easier on social media.

Employee engagement: Like your customers, your employees too have many connections on social media. You can share employee accomplishments and other activities about your brand. This will surely have a positive impact, and can make your employees, your biggest group of brand advocates.

Customer insight: Social media tools can be used to analyze customers and their purchasing behavior. Brands can plan their promotional strategies accordingly.

CONCLUSION

The whole marketing scenario has changed with the introduction of Social Media. It’s being vigorously used for personal reasons but today if you are not using it for business, you’re already behind.

So are you ready to zoom ahead of your competitors in the sphere of social media?

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